Award Winner Blogger
About the Instructor
Trish has made the Plastic and Cosmetic Surgery industry her business. Trish is well-known for her awesome networking skills and has a database of more than 100,000 industry professionals all around Australia. Trish regularly attends Plastic and Cosmetic Surgery industry events all over Australia, and also operates the extremely successful Plastic and Cosmetic Surgery website, Plastic Surgery Hub.
Trish has a knack for connecting people together who can benefit each other. She understands what practices and clinics need when it comes to trained, qualified and experienced staff and has the right contacts and reach to find others.
Learn an easy-to-follow, stress-free process
for creating regular, engaging, trust-building, sales-increasing blogs.
If you answered, “Yes” to any of these questions,
this course is for you!
But, why blog?
Lots of reasons.
Hubspot, one of the leading consultants on digital marketing, wrote a blog that lays out the benefits of blogging quite clearly.
Blog posts lead people right to your website.
You could work hard on SEO (search engine optimization), so that your clinic is seen first in a Google or Bing search, or you could purchase email lists. (Please don’t. It is illegal, spam, and usually leads to angry people, not future clients.) Or you could buy tons of expensive ads to guide people to your site, without a guarantee that prospective clients will bite.
Blogspot explains why writing a blog to drive traffic to your clinic website is better:
Every time you write a blog post, it's one more indexed page on your website…one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks - Twitter, LinkedIn, Facebook, Pinterest - which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence…You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.
Blog posts help turn your website visitors into leads.
Once people find your blog posts on social media, and click through to read them, ON YOUR WEBSITE,
they are your captive audience.
Now, to really make them “yours”, add a call-to-action to every blog post. A call-to-action is a simple pop-up box that shows up while you are reading content on a website. You’ve seen them and likely have clicked on them. The pop-up box asks for the reader’s name and email address, in exchange for a free offer – eg. a subscription to your email list where they can get more free content, or to your future blog posts.
The free offer can even be a free consultation call from you!
And, of course, not every blog reader will become a lead, but with a call-to-action on all of your blog posts, you will have a significant number more leads than you will get without a blog or calls-to-action. And you will get these while you sleep!
Build trust and establish authority.
Effective blogs answer prospect FAQs about your industry, best practices and your clinic specifically. If you are the business providing the answers, FOR FREE, on your blog, you become a trusted expert in your field.
You become the one clients will call when they are ready for a CONSULTATION or, even better, the one they call when they are ready to go RIGHT TO A SALE.
Blogging creates you as an expert who is generous with their expertise, and thus, trustworthy and likeable.
Blogs create passive, lead-generating results.
Imagine after writing and promoting your blog, its content is so valued, it is passed along from clients to their family and friends. Your blog becomes its own REFERRAL SYSTEM that is as simple as a click!
And, if your blog answers those plaguing questions and concerns of potential clients, its topics will be searched often. Then your content, readily available on the world wide web, can be found by anyone searching it out, leading them, again, to your website and your calls-to-action, and, eventually, to your office.
Once again, you can be working a system to make you MORE MONEY, while you sleep.
This is the beauty and the benefit of writing a business blog.
- Creating a BLOG SO EFFECTIVE it BRINGS PROSPECTS to your website, for FREE, WHILE YOU SLEEP!
- CLIENTS so EXCITED about your blog they share it with friends and family, leading to FREE REFERRALS!
- Your MARKETING DOLLARS being MULTIPLIED by writing a short blog each week!
- Learning a BLOG WRITING system SO SIMPLE, ANYONE in your clinic can learn it.
- Having fun and BEING LAUDED AS AN EXPERT in your field by anyone who reads your blog.
- Your readers TRUSTING YOU as the ONLY SOURCE for their aesthetic needs.
- The INCREASED SALES and PROFITS you can bring in with a simple blog post each week!
Let us show you how to create REGULAR blogs that build client TRUST,
turn you into an EXPERT, lead to INCREASED SALES, and…are FREE!
ENROL TODAY AND GETThis invaluable training for just $295!
FREE access to all course materials ALL AT ONCE!
A process ANYONE in your clinic can use to create EFFECTIVE BLOGS that lead to INCREASED SALES!
BLUEPRINTS, CHECKLISTS and OTHER AMAZING RESOURCES!
This easy-to-follow, stress-free BLOGGING PROCESS will set you up to create engaging, authority-inspiring blogs, IN-HOUSE!
DO NOT keep wasting money on ghostwriters who just don’t get it right!
In this Blogging Course, YOU'LL LEARN:
- HOW to SAVE MONEY blogging for yourself.
- HOW to write EFFECTIVE BLOGS.
- HOW to WRITE blog CONTENT on a REGULAR BASIS.
- HOW to have fun SHARING YOUR KNOWLEDGE with your clients on Facebook, Twitter, LinkedIn, Pinterest and Instagram, linked right to your website.
- HOW to generate NEW CONTENT IDEAS consistently.
- HOW to share PERSONAL, VALUABLE INFORMATION with your clients.
- HOW to get writing LEAD-GENERATING content IMMEDIATELY.
- HOW to HAVE FUN connecting with your clients and being treated like an EXPERT in your field.